FRENG
FRENG
Portrait of Jaurès Nya in a black suit

Jaurès Nya

Brand Designer & Strategist | Speaker

From strategy to design, I create strong identities and memorable brand experiences.

magician of branding

Every brand deserves a story.

Here’s mine.

  1. Jaurès at the Lycée Classique de Bafoussam in 2018

    2018: the beginning

    Lycée Classique de Bafoussam

    Early on, I discovered the world of graphic design by launching my YouTube channel, where I started creating video edits, visuals and animations.

  2. Jaurès working at his computer during his years at the University of Dschang

    2019 – 2020

    First years at the University of Dschang

    Between university and my first professional opportunities, notably at Visartculture, I began investing more deeply in developing my skills.

  3. Jaurès editing a video at his screen in 2021

    2021

    Finding my voice.

    I explored new skills — UI/UX design, video editing, photography and motion design — to become more versatile. Through internships, workshops and training, I kept broadening my expertise.

  4. Jaurès at his workstation at a company in Douala in 2022

    2022

    Joining a company

    I landed a new professional opportunity at a company in Douala and moved cities to gain new perspectives and grow in a more open environment.

Then, I wanted to go further. The brand was the subject.

Business Strategies Positioning Brand

Brand Designer & Strategist – Speaker

Since 2023, I have set myself one ambition: to build brands able to shine internationally through branding. Since 2023, I have set myself one ambition: to build brands able to shine internationally through branding.

To do that, I had to embody it.

Jaurès Nya in front of a yellow spotlight with the Jauresnya logo
Portrait of Jaurès Nya in a black suit
Behind the scenes of a Jaurès Nya photo shoot
Jaurès Nya’s LinkedIn profile
Workspace with a screen and decor
Jaurès Nya seated in an office
Jaurès Nya smiling in an armchair
Jaurès Nya on a yellow background with a laptop
Jaurès Nya, arms crossed, in a Jauresnya t-shirt

Who I am today

Interview by Le Boulevard

Biography

Jaurès Nya is a Brand Designer & Strategist specialising in brand strategy, visual identity and brand experience. Originally from Cameroon, he works with companies, entrepreneurs and talents who want to build strong, memorable brands.

Passionate about design, he takes an approach that goes beyond aesthetics. For him, a brand is more than a logo. It rests on a clear vision, relevant positioning and a consistent experience.

Over the course of his journey, Jaurès has moved his practice from graphic design to strategic branding. He focuses on the essential questions: why does a brand exist? How can it stand out and build a lasting relationship with its audience? This thinking guides his approach today.

Alongside his work, he shares his thinking on branding and personal branding with a growing community, particularly on LinkedIn. Through his content, educational initiatives and public speaking, he helps make these disciplines more accessible to African professionals.

Today, Jaurès Nya aims to contribute to the evolution of branding in French-speaking Africa and to help African brands combine strategy, creativity and experience to shine beyond their home markets.

Portrait of Jaurès Nya in a black suit

A brand isn’t builtsimply to be recognised.It’s built to beunderstood, feltand chosen.

Jaurès Nya

Brand Designer & Strategist

Ideas made visible.

Dodonpa

The brief?

Create a strong, credible brand identity for Dodonpa, a technology company that supports startups, SMEs and innovation teams in designing, developing and evolving digital products.

A project with a clear ambition: make technology simpler, more human and calmer, without sacrificing technical excellence.

The challenge?

Give a human, approachable dimension to a tech world often seen as complex and cold.

Build a premium tech identity without falling into the generic visual codes of technology companies.

Visually express the balance between energy, movement and control.

Design a brand system flexible enough to live on digital, product interfaces, social media and corporate materials.

See the full project

Lumina

The brief?

Create a strong, emotional visual identity for Lumina, a premium dating app built on authenticity and genuine connection.

A project with a clear mission: re-enchant love in the cold world of online dating.

The challenge?

Find the balance between emotional design and a seamless user experience

– A premium yet accessible identity

– A minimalist, expressive art direction able to live in an app, on a website and on social media.

See the full project

My method: how I think

  1. Listen before creating

    Every project starts with understanding your vision, your ambitions and your market. Listening lets me go beyond your brief to identify your brand’s real stakes and build a relevant answer.

  2. Excellence in every detail

    Every creative choice must serve a precise intention. From strategy to execution, I ensure the consistency, quality and accuracy of every element to design strong, lasting brands.

  3. Building a relationship of trust

    I favour transparent collaboration, direct conversations and clear commitments. You are a full thinking partner, involved in the decisions that bring your brand to life.

  4. Thinking about the whole experience

    My work doesn’t stop at creating a visual identity. I take care of every step of our collaboration to offer an experience as smooth, consistent and high-quality as the final result.

Explore my
full portfolio

Discover a selection of projects in branding, visual identity and experience design. Ideas transformed into distinctive brand worlds.

View on Behance Contact me
Preview of Jaurès Nya’s Behance portfolio

What they say aboutworking together.

Collaborations built on trust, shared ideas anda common ambition: building brands that mean something.

Colin Nchako

Jaurès translated Eight Zero’s vision into a strong, consistent identity. A true strategic partner, attentive and demanding.

Colin Nchako

CEO, Eight Zero

United States

Anthony Koffi

Precise and inspiring guidance. Our brand image now lives up to our international ambitions.

Anthony Koffi

CEO, Anthony Consulting

Germany

Dr Nguemkap Kouamo Romuald

A smooth collaboration from start to finish. Jaurès combines creativity, strategy and a real eye for detail.

Dr Nguemkap Kouamo Romuald

Lecturer, University of Garoua

Cameroon

Impact beyond the work.

My ambition goes beyond the brands I build.
Through my talks, my training sessions and my commitments, I help pass on a different vision of branding and grow the African creative ecosystem.

Events as a speaker or contributor.

20+

People trained and made aware of branding through my talks.

10,000+

Expertise shared across borders. (Cameroon, Côte d’Ivoire, Togo)

3 countries

16,500+ followers on LinkedIn: from designer to an influential branding voice on LinkedIn & 700K professionals reached on average per year

Through LinkedIn and my newsletter, I share my thoughts, experiences and knowledge about branding.

My ambition: make this discipline more accessible, feed professionals’ thinking and help entrepreneurs better understand the value of brands.

Follow me

From Douala to Abidjan: passing on the power of Personal Branding at Simplon Côte d’Ivoire.

Abidjan, Côte d’Ivoire · November 26, 2025 · 10:00 am–1:00 pm

Invited by Simplon Côte d’Ivoire, I led a masterclass on Personal Branding for a community of learners passionate about digital careers.

Together, we explored how to build a credible professional image, showcase one’s skills, grow one’s visibility and turn a personal identity into a real lever for opportunities.

A teaching experience that extends my commitment to making branding more accessible to African talent.

Invite Jaurès Nya

Moving design culture forward in Cameroon’s tech ecosystem at DevFest Douala

Douala, Cameroon · November 29, 2025 · 10:00 am–4:00 pm

For a long time, I wanted to take part in DevFest. This time, my return to Cameroon took on another dimension: I had the opportunity to go on stage as a speaker.

My talk focused on Design Systems and on an often underestimated issue in building digital products: visual consistency.

I wanted to remind the audience that an app does not rely only on the quality of its code. Its visual structure, its fluidity and the consistency of its experience also play an essential role in users’ trust.

Beyond this talk, my ambition was to help move the place of design forward in Cameroon’s tech ecosystem.

Invite Jaurès Nya

My first major conference

I brought together more than 100 professionals around one conviction: the turning point for a new generation of professionals.

Douala, Cameroon · February 28, 2026 · NOUVEAU BOSS · LE DÉCLIC · In-person conference

Nouveau Boss was born from a conviction: talent is not enough. You also need to know how to position yourself, build your credibility and give value to what you do.

On February 28, I brought this vision to life by organising my first major solo conference in Douala. More than 100 professionals showed up for a completely free event, which I chose to fund to make the experience accessible.

Beyond the conference, Nouveau Boss stood for a bigger ambition: creating spaces for reflection, learning and transformation for African professionals.

That day, I did not simply organise an event. I brought to life an initiative I want to see grow.

Discover the Personal Branding course

Recognition

Along my journey, some opportunities and forms of recognition have given my work a new dimension. Invitations, distinctions and marks of trust that reflect the road travelled, my commitment and the value of my expertise in the world of branding.

Favikon ranking: Number 1 in branding in Cameroon and Côte d’Ivoire on LinkedIn

In 2024, Favikon ranked me number 1 in the “Branding & Positioning” category in Cameroon, among LinkedIn content creators.

In March 2025, this distinction extended to Côte d’Ivoire, where I also took first place in the same category of the Top 200 creators ranking.

MTN YaMo Pitch 2025: jury member of the entrepreneurship competition. MTN trusted me to evaluate the brands of tomorrow.

Douala, Cameroon, Official jury member

Being invited to join the MTN YaMo Pitch jury marked a new step in my professional journey.

Selected as a branding expert, I took part in the final of the third season of this entrepreneurship competition organised by MTN Cameroon.

My role was to evaluate the projects through the lens of their brand identity: strategic and visual consistency, positioning, differentiation and the ability to communicate their value proposition.

MTN YaMo Pitch 2026: MTN trusted me to prepare tomorrow’s entrepreneurs on their Personal Branding

Douala, Coaching session, 15 universities in Douala

After joining the YaMo Pitch jury for its third season, I had the opportunity to contribute again to this MTN Cameroon initiative.

This time, I was called on as an expert trainer to support 39 candidates from 15 universities in Douala during an intensive coaching session.

My talk focused on Personal Branding and the importance of building a credible professional presence on LinkedIn. The goal: help these young innovators better embody their projects, strengthen their credibility and attract the attention of potential investors.

The ambition goes on, and I see beyond the limits of my own journey. The ambition goes on, and I see beyond the limits of my own journey.

World Wide Branding Tour visual, an educational movement about branding

World Wide Branding Tour

I believe branding can play a decisive role in transforming African brands and helping them shine internationally.

This conviction now leads me to carry a new ambition: to move our industry forward, connect talent and open new perspectives through the World Wide Branding Tour.

A vision that goes beyond borders. And an adventure that is only beginning.

Bring meinto the room.

Are you organising a conference, a workshop or a professional event about branding, Personal Branding or brand strategy?

  • Design
  • Branding
  • Personal branding
  • Brand experience
  • Brand strategy
Invite Jaurès Nya

Let’s get in touch

Do you have a project to grow?Let’s talk and see what we can build together.

Right now in Douala

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Based in Douala, Cameroon Working worldwide
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